How does adware commonly target users with advertisements?

Adware commonly targets users with advertisements primarily by analyzing their recent online behavior and searches. This allows the adware to create a profile of the user’s interests and preferences, delivering tailored advertisements that are more likely to resonate with them. For instance, if a user frequently searches for sports equipment, the adware may display ads related to sporting goods or promotions from athletic companies.

This method of targeting enhances the effectiveness of the advertisements, as personalization is a key factor in capturing user attention and increasing engagement rates. By focusing on individual browsing habits and search histories, adware can significantly refine the ad content that users see, making it more relevant and appealing.

Other choices provided do not accurately represent how adware functions. Targeting based solely on geographic location lacks the depth of personalization that behavioral tracking provides. Using secure databases is not characteristic of adware, as it typically relies on less sensitive data gathered from the user's browser activities. Tracking interactions with other users does not align with adware’s methodology, which primarily focuses on individual user behavior rather than social interactions.